What People Are Saying
“Marcello brings a true passion and skill to inspiring and engaging his teams, and colleagues across the business. People and relationships are as important to Marcello as his core Creative/Brand work and expertise. His ability to bridge these two often disparate areas of leadership amplifies his impact and value. It was a pleasure to work with him at WW.”
—Adrian Lewis (he/him)
VP, Global Talent Management at WW (formerly Weight Watchers)
“Marcello is the unique blend of creativity, leadership and empathy. This was the first time I felt comfortable bringing myself to work. He gives constructive feedback and keeps you accountable. Having direct reports myself, he served as a great example of how to manage people. His ‘people first’ approach enabled us all to realize our full potential. And he did this all while pushing us to excellence. He brings warmth to the workplace. Marcello managed a 50+ person team with a web of departments through one of the most difficult moments of our lives. The COVID-19 pandemic could have felt isolating or we could have felt lost, but he managed to make it seem like we were all in it together. Many leaders talk about diversity or talking about caring, Marcello is the real deal. He rare and I will never forget his work and the work I was able to achieve under his tenure.”
— Sekiya Dorsett
Director for Digital & Film Productions
“Marcello has a rare talent for giving art direction in a respectful,clear and encouraging way. He is an amazing team builder, whotruly brings together a diverse team and then listens to them. Hebrings joy and compassion to everything he does and it comesacross in his work and that of his team.”
— Stacey C. Rivera
SVP, Content at Food52
“Marcello is a breath of fresh air. He is the rare creative director who leads with compassion and designs with empathy. He catalyzes a brand to come to life exquisitely, consistently, and strategically through every touchpoint, equally adept at digital and physical media. He deeply understands the consumer and connects to her with humanity and grace. Near and dear to my heart, he relishes data as a powerful insight generator and feedback mechanism. He's always looking for the bigger story and context. His work is beautiful and people love to work for him, with him. I'd endorse Marcello to lead any creative organization.”
—Julie Fleischer
Global Marketing Leader | Insights/Analytics/Customer Experience Expert | Coach and Mentor | Board Member and Advisor
“Marcello is extremely talented with an amazing eye for design and photography. The term "good enough" isn't in Marcello's vocabulary. He reported to me but I learned a lot about design from him. Marcello's passion is contagious and when he is excited about a project, you can't help feeling the same way. Even when circumstances are frustrating, Marcello still delivers amazing work and leads his team to do the same. His dedication and commitment are admirable. When working with on camera talent, Marcello has an amazing ability to make them feel at ease-- not just with actors, but with real people. If I'm doing a photo shoot, he is the person I want on set with me. Last but not least, Marcello is a kind and generous person. His smile lights up a room. He cares about the people around him and it shows.”
— Amy Troiano
SVP Creative and Brand Strategy at Bravo TV
“I have greatly enjoyed working with Marcello over many years at Bravo. He is a truly talented creative director with amazing ideas and a sophisticated aesthetic. Marcello has a strong work ethic and is also a great problem solver. He always takes the time to understand the project and shares a vision for how to accomplish everyone’s goals. When on set for long hours, Marcello maintains a cool demeanor, makes sure everyone gets what they need and works very well with the talent, they all love and respect him! I feel lucky to have had the opportunity to work with him.”
— Chloe Ellers
VP Communications at Bravo and Oxygen Media
“I had the opportunity to work with Marcello as a colleague at WW while leading a process improvement initiative for the marketing department. We were colleagues, but I hadn’t interacted with him before. Upon our first meeting what struck me was his openness and willingness to improve and be a part of the solution, even if it meant he as a leader needed to think and do things differently with his team. I found him to be direct, insightful, respectful of his peers and proactive in his outreach to serve up information he thought would drive progress. He was a pleasure to work with!”
—Carol Califano Renzo
VP, Strategic Program Management at MediaMath
“Marcello’s leadership is game changing. A bold leader with heart and integrity. Acutely aware and proactive around the importance of fostering a culture of diversity and inclusion in his team as well as in creative strategies. He has the wisdom to know when to step aside to give people the space to grow and when to step in. Always encouraging teams to collaboratively problem-solve and not let ego get in the way of the bigger picture. Marcello pushes his team, giving hard truths, all while making sure to check in on the human behind the title, prioritizing the health of his team for maximum output. It has been an absolute pleasure working with Marcello, sharing the burden of challenges and celebrating the successes together.”
— Karina Aguilera
Sr Project Manager
“It’s extremely difficult to describe Marcello in just a few adjectives. Marcello is altruistic, benevolent, tenacious, and courageous. Working for Marcello at WW has been a true pleasure. Marcello is an agile professional who specializes in global brand ascetics and elevates any project he touches. I would argue he has the Midas touch, as everything he touches turns into gold. Marcello leads with kindness, love, and he pours his soul into every single project he is involved in. Marcello tends to bring out the best in people, not only for WW employees but also for our WW members on set. I’ve seen his magic first hand as he has encouraged and inspired me to grow as a young professional and use my talents to help others. On set he is able to bring out the human in front of the camera and it is reflected in his one of a kind signature art direction. Marcello is a gem, truly an inspiration to many.”
— Nathalia Lopez-Gomez
EA @ WW
“Collaborating with Marcello at WW was an absolute pleasure.He’s incredibly easy going, talented, and just an overall amazinghuman. He inspires his team through strong leadership,compassion and a great eye. I couldn’t recommend Marcelloenough.”
—Randy Beringer
Design Leadership
“Marcello is a dynamic creative director who thrives under pressure handling high-budget print and video campaigns. I was fortunate to work with Marcello for four years at Bravo Network, where I collaborated with him on over 45 campaigns as his photo producer. He went above and beyond to ensure that each shoot fulfilled the show and brand creative. Marcello constantly sought innovative solutions and elevated any artwork he touched. He brought so much joy and energy to every shoot and always made talent feel comfortable on set. Marcello is a true champion for anyone he works with, who values the opinions of his team and wants to hear diverse perspectives. His passion is felt by anyone around him and he would be an immense asset to lead any team.”
— Mackenzie Callé
Photography Producer at NBCUniversal Media, LLC
“Marcello has an incredible clarity of vision for making brands memorable and relatable. He is able to see ten steps ahead at any given moment. Working with him is a seamless process with a result you feel proud of. He is a problem-solver, a trendsetter and a positive thinker. He cares deeply about his work and his team. His collaborative style of leadership empowers those around him to bring their best and remain inspired. It consistently shows in the level of work his team creates.”
— Melinda Gray
Design Director, Gray Flores Design
“Marcello is truly one of a kind. It's a rare opportunity to work for someone as creatively brilliant, who is also so unbelievably empathetic. Marcello intuitively understands the needs of his team and leads with compassion above all else. From day one I was struck by his charisma - Marcello is able to light up any room, making work enjoyable and rewarding. He is able to give his full attention to each project while also ensuring that each of his team members feels seen, heard, and that their contributions are appreciated. Marcello is a joy to work for - he is not only a great boss but an incredible mentor to many. Any company would be lucky to have his leadership.”
—Brittany Mignanelli
Digital & TV Producer
“Working with a creative director like Marcello is extremely rewarding, as he is extremely collaborative and strategic. Not only does he execute flawlessly, but he brings an enhanced strategic perspective and always has a point of view that builds upon the strategy we have in place, to make it stronger and even more effective. I am amazed by Marcello's attention to detail and passion for his work. Whether it's an internal communication creative or a billboard in Times Square, every asset gets Marcello's full attention and focus - ensuring that everything he touches is polished to perfection.”
— Talia Solomon
Head of Alarm at Ring (an Amazon company)
“Marcello is, above all things, a team leader. He doesn’t do things alone; he doesn’t make decisions in a vacuum. He wants to hear what other people think. He empowers us, his team members, to make decisions on our own. Our team is sharing like never before—we share information, we share the workload, and we share the recognition for a job well done. Marcello has taken every project we’ve worked on, from launching myww+ to creating entirely new series of content (videos, podcasts, etc.), and turned it into an opportunity for us to Win Together. An instagram filter project becomes an opportunity for a designer interested in augmented reality to learn something new and build their first AR tool. A photo campaign becomes a way for the photo team to create their own in-house studio. By identifying what people are interested in and actively recognizing them for the amount of time and energy they put into their work, Marcello demonstrates this pillar every moment of the day; it is unmissable.”
— Garrett McDonnell
Sn Designer at WW (formerly Weight Watchers)
“Marcello, through his creativity, leadership and optimism has created a team that is a force to be reckoned with. Even with a calendar that is back to back with meetings- he makes the time to really encourage the team to do the best work they possibly can through expert guidance and honest conversations. He takes the time to give specific feedback that is actionable- be it positive or negative feedback- allowing team members to grow in the WW journey. Marcello's attitude, energy and guidance has impacted the team in many ways, ensuring meetings during a pandemic are lively and inclusive- sorely needed during a time when people may feel isolated and alone. Thank you Marcello, your work and leadership is truly appreciated!”
—Martin Schluter
Art Director at WW (formerly Weight Watchers)
“Marcello is an advocate for communication and collaboration, encouraging us to come together to produce work that is elevated and on-brand across multiple functions — eComm, partnerships, product packaging, and more. Not only is he a marketing visionary when it comes to creative, but he’s a compassionate leader who is always there for his team.”
— Jill Percia
Content Marketing Manager at WW (formerly Weight Watchers)
“Marcello is a super star! He is always creating an amazing environment. Always lends his helping hands and makes us feel very comfortable to speak our process and opinions. He is great at personifying the process to learn and grow. Whenever we spoke about a project, he would always give a perceptive that would challenge us and make think outside the box.”
— Jorge Barillas
Designer at WW (formerly Weight Watchers)