360 Marketing — Marcello La Ferla

360 Marketing

Spearheaded the strategy, brand identity and promotion across all platforms (on-air, off-air, digital, social and experiential) of BravoCon: a three-day event that sold out within minutes and resulted in extensive publicity from press and NBCUniversal leadership.

10.14_16.22.png

Javits & Manhattan.png

30,000 Bravoholics across the weekend.png

150+ Bravolebs.png

5 immersive photo experiences.png

1.36 BILLION social impressions.png

30+ activations always happening.png

75K social mentions.png

377% increase in social media conversation vs 2019.png

Quote 2.png

4 photo-op stages w_ talents.png

Talent Op1.png

Talent Op4.png

Talent Op5.png

Talent Op7.png

6 stages.png

45 panels.png

500+ produced content.png

19 partners.png

Pure Leaf5.png

Pure Leaf1.png

Pure Leaf2.png

51% said BravoCon was the best wknd of their lives.png

65 exibitors.png

17 talent as influencers.png

5 WWHL shows.png

1.7 MILLION Live Twitter View Red Carpet.png

quote 1.png

ezgif.com-gif-maker.gif

Art Direction

Product Design