![](https://images.squarespace-cdn.com/content/v1/6112e218682c251285f503dd/8ebd2195-fa6a-4b10-b3f3-fa35a0dc48bc/WW_PAckaging_Marquee.jpg)
CPG Packaging Design
Led redesign and oversaw production of WW’s $150M consumer goods business to enhance aesthetics, accelerate growth, and transform business to e-commerce CPG packaging, thus accelerating the adjacent business line to over $300M in revenue for over 300 products globally (nine countries) and driving 2x growth in e-commerce.
![WW_CafeLatte_16x9.png](https://images.squarespace-cdn.com/content/v1/6112e218682c251285f503dd/d327a0f0-aa9d-4062-8eed-c4ccfbaf8005/WW_CafeLatte_16x9.png)
![WW_CAFE_LATTE16x9.png](https://images.squarespace-cdn.com/content/v1/6112e218682c251285f503dd/e4fc1643-50d0-481b-bdd3-a5c760152e67/WW_CAFE_LATTE16x9.png)
![WW_CaramelLatte_16x9.png](https://images.squarespace-cdn.com/content/v1/6112e218682c251285f503dd/e5190acc-ec7f-48a7-9c24-a84ae213a9cf/WW_CaramelLatte_16x9.png)
![WW_CARAMEL_LATTE_CAMPAIGN16x9.png](https://images.squarespace-cdn.com/content/v1/6112e218682c251285f503dd/ecb3d106-45eb-4537-bb02-32bb488c875e/WW_CARAMEL_LATTE_CAMPAIGN16x9.png)
![WW_CARAMEL_LATTE16x9.png](https://images.squarespace-cdn.com/content/v1/6112e218682c251285f503dd/ab9d8adb-455a-47e3-b4dc-aa9aa2a56ca4/WW_CARAMEL_LATTE16x9.png)
![WW_MochaLatte_16x9.png](https://images.squarespace-cdn.com/content/v1/6112e218682c251285f503dd/b721c075-0663-473d-879c-34faaa0f8213/WW_MochaLatte_16x9.png)
![2.jpg](https://images.squarespace-cdn.com/content/v1/6112e218682c251285f503dd/c95d13e7-2f4e-41a9-a741-4fb04c1606c1/2.jpg)
![1.jpg](https://images.squarespace-cdn.com/content/v1/6112e218682c251285f503dd/7d404633-e713-44e1-9d01-68d7d4db17a3/1.jpg)
![3.jpg](https://images.squarespace-cdn.com/content/v1/6112e218682c251285f503dd/615795f9-a2fc-45d1-84d7-e06f864bf58a/3.jpg)
![4.jpg](https://images.squarespace-cdn.com/content/v1/6112e218682c251285f503dd/b216b571-eafc-4365-aec0-34fcf2f6fb5a/4.jpg)
![5.jpg](https://images.squarespace-cdn.com/content/v1/6112e218682c251285f503dd/31de8e94-2908-404e-8cd9-538bfa3f5e07/5.jpg)
![6.jpg](https://images.squarespace-cdn.com/content/v1/6112e218682c251285f503dd/30e25a65-a7a9-4016-bc3a-7ae417a76a38/6.jpg)
![7.jpg](https://images.squarespace-cdn.com/content/v1/6112e218682c251285f503dd/3d155d5c-4db9-441e-962a-8e29b98d9361/7.jpg)
![8.jpg](https://images.squarespace-cdn.com/content/v1/6112e218682c251285f503dd/dec62924-c950-4ee2-a4f3-dc37be6d93da/8.jpg)
![9.jpg](https://images.squarespace-cdn.com/content/v1/6112e218682c251285f503dd/df19fd66-1b22-4631-bb0f-760110e8ed7e/9.jpg)
![Screen Shot 2021-08-12 at 5.55.43 PM.png](https://images.squarespace-cdn.com/content/v1/6112e218682c251285f503dd/e643a549-c7d1-4eb2-b61a-08254efead2f/Screen+Shot+2021-08-12+at+5.55.43+PM.png)
![Screen Shot 2021-08-12 at 5.55.20 PM.png](https://images.squarespace-cdn.com/content/v1/6112e218682c251285f503dd/5f734f02-2ade-4330-ab63-425a6bec970d/Screen+Shot+2021-08-12+at+5.55.20+PM.png)
![US_VIT_DE_34001_BP_LS_0580_RET_1200.jpg](https://images.squarespace-cdn.com/content/v1/6112e218682c251285f503dd/cf4f374f-78ae-4158-b172-bbe4aa331903/US_VIT_DE_34001_BP_LS_0580_RET_1200.jpg)
![12.jpg](https://images.squarespace-cdn.com/content/v1/6112e218682c251285f503dd/56a87d2c-4abe-40f2-82fd-3e85dbaf1a56/12.jpg)
![wine 2.jpg](https://images.squarespace-cdn.com/content/v1/6112e218682c251285f503dd/504d8f1d-1875-4cb2-aca3-430f41650706/wine+2.jpg)
![wine 1.jpg](https://images.squarespace-cdn.com/content/v1/6112e218682c251285f503dd/0fc33002-e4a5-4ff2-ab05-a0cf0f30cf70/wine+1.jpg)
![10.jpg](https://images.squarespace-cdn.com/content/v1/6112e218682c251285f503dd/1f9adc38-b6d9-4f21-9434-ac582160b115/10.jpg)
![11.jpg](https://images.squarespace-cdn.com/content/v1/6112e218682c251285f503dd/a2c052a5-c2bb-48b9-b88f-722b0a01d998/11.jpg)
![13.jpg](https://images.squarespace-cdn.com/content/v1/6112e218682c251285f503dd/0ea183f6-49f1-45a3-a94b-e01a2c6c9381/13.jpg)
![ARowley_WW_BagelKit_motionGIF_v3.gif](https://images.squarespace-cdn.com/content/v1/6112e218682c251285f503dd/d491dec1-4033-40f4-9262-45a9527f775a/ARowley_WW_BagelKit_motionGIF_v3.gif)