Experiential

To promote the new real estate show, Buying it Blind, we covered a series of houses posing the question, “Would you buy this house sight unseen?” The hidden houses aim to generate buzz for the show following couples who can’t agree on what kind of home to buy, so they hand over the decision to a team of experts to buy and renovate their dream home sight unseen.

To target home buyers currently browsing the market, the wrapped homes are also being featured as “listings” in native advertising on Zillow & Trulia.